PACKAGING AND BRANDING AS KEY ELEMENT IN PRODUCT STANDARDISATION.

Having been taken through the process of business identification and selection, DRI Uganda has embarked on the journey of supporting women entrepreneurs who are doing production to standardize their products. Women groups and individuals that are producing liquid detergents have been taken through a series of trainings aimed at improving market for their products through creating unique brands and packaging as well as producing consistent standard product at all times.

To date 1250 women producers have been supported to form 30 product marketing clusters. They are producing products that include; liquid soap, hair shampoo, hand wash, counter books, briquettes, petroleum jelly, crafts, bar soap and Jez. The role of the business clusters is to assist the women business owners in product marketing, organizing skills development, technology upgrading, setting up of common facility centers, value addition and quality compliance. The 30 clusters have been registered with the commercial department of the Districts and have all been supported with basic production equipments. The clusters work as training hubs for the members.